Let me guess.
You answered no.
That’s the typical answer from most people and, for the most part, it’s true! It’s important to keep in mind, though, it doesn’t have to be this way. There are actually lots of ways you can incorporate artistic design into your commercial door and hardware. You can even have your own custom door hardware.
Nobody is forcing you to be boring.
(Unless you work for a chain and they have certain guidelines to follow and then maybe you do.)
Artistic Design and Your Commercial Door and Hardware: The Lesser Known Options
For the most part, our clients prefer to stick to the tried and true designs for their commercial door and hardware options. Whether it’s because they’re too scared to take the leap into a more daring look or if they just aren’t aware there are more than just the basic options available, we work with many who never choose something a little more daring.
This isn’t necessarily a bad thing, but for someone who specializes in marketing, and especially for someone who specializes in the marketing of doors and door hardware, I can’t stress enough how much your doors matter!
You may think, “Who is going to mind if we have the basic option for all my doors and locks? As long as it’s consistent, I’m good to go.”
OK, great, you’re good to go, but what if you could take that a step further? Your doors are the first things people see when they come into your facility. Whether they consciously realize it or not, they notice your door pulls, lever sets, and anything else they touch when they enter the store.
When you think about some of the big brands out there, you’ll realize many of them have specialized commercial door and hardware that has been made specifically for their brand. (Big red spoons at Dairy Queen ringing any bells? What about the lemon slices at Lemonade? The giant gold C’s at Charming Charlie?)
Those are great examples of how you can customize your commercial door and hardware options to make your doors stand out and be remembered just a little easier.
When you see those famously long red spoons as pulls on the doors at a Dairy Queen, it immediately reminds you of a Blizzard, the treat for which they’re most well-known. Lemonade is an open market/cafeteria style restaurant that’s known for their fresh options. The pulls on their doors are in the shape of giant lemon slices and give the customer a connection with the restaurant.
Sure, all of these are customized specifically for these stores, but who’s to say you can’t do the same You can easily work with your architect and come up with a design for your own door pulls. They’ll help create something that would be functional and fitting for your facility.
Subtle Design Elements
If flashy isn’t your style, but you’re still interested in custom door hardware that’s different than the standard commercial door and hardware options, don’t worry. You have some options. Many people believe that unique commercial door and hardware comes at a hefty price, While it definitely costs more than the standard commercial door and hardware choices, it’s not going to break the bank.
The finish (or color) of your hardware is one of the more simple design elements you can use to enhance the look and feel of your door. There are all sorts of finishes available today, often at minimal (or sometimes no) additional cost. Why stick with the standard satin chromium plated finish that you see on most hardware when you have other options? This slight change in hardware can go a long way toward upgrading the look and feel of your facility.
You’ve seen the standard in hardware design elements for lever sets. While this lock will function just fine and looks great, there really isn’t any sort of “wow” factor. If you’re looking for something that brings a bit of a punch, check out Sargent’s 10 Line Locks. With just a few curved lines and slight changes in the lever, they make a stronger impression, and sometimes, that’s all you need.
There are many different lever designs available in today’s market and, again, these are either at minimal or no additional cost to you.
The last thing I’m going to mention regarding making your door stand out, is the door material. We have a few customers who love the impression wood makes for their entrance doors. It’s more warm than aluminum and can give a facility a unique feel.
The beauty of wood is you can get a wide variety of wood species and colors, but it’s important to note, exterior wood doors are often plagued with a host of issues caused by weather elements such as rain, snow, and extreme temperatures.
It’s best to leave wood for interior doors, but there is another option for exterior doors. Special-Lite fiberglass and CurriStain hollow metal doors can give the appearance of wood, but can hold up to the outside elements. These make great alternatives and they won’t hurt your budget.
Laminate doors are also a great way to add some color and design to your door. They have a fairly large selection and can upgrade the look and feel of your building at a lower cost than most wood doors. Laminate doors are strictly for interior applications and that’s important to keep in mind.
If you’re looking to upgrade your doors and want to sway away from the norm, we’ve got plenty of people that are more than willing to help! Getting artistic commercial door and hardware doesn’t have to be a stressful event and we can show you how. Give us a call anytime!
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